The project brief was to design a liquor retail store with Johnnie Walker as the leading brand in the space. The big challenge was to create ease in navigation through design in a highly compact space.
Honk Partners Pvt. Ltd.
INSIGHT + STRATEGY
Our primary approach was to translate Johnnie walker through its iconic striding man installation through the space.
The floor plan was divided in two zones, one half was a takeover by JW and the other half was dedicated to an intermix of various other brands
The focus remained on creating an impactful JW highlight display inspired by the movement and fluidity in the brand.
The central station, trolley and wall bays are designed to house the various expressions of JW. The cuboidal form approach helps to convey a sense of depth through design.
The tactical approach for a big window, uncluttered by multiple elements was to give a clear visual inside the store to the passers-by.