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RETAIL STORE

THEKA

The brief was to transform a premium multi-story property into an experiential and luxurious liquor store. The entire experience ran through from the ground- floor all the way to second floor. 

In a space that expands over various floors, our approach was directed towards physical as well as psychological participation from the consumers through a browsable experience. 

DESIGNED BY

ChapterTWO.

TYPE 

Retail Outlets

DESIGNED FOR

Honk Partners Pvt. Ltd.

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GROUND FLOOR

FIRST FLOOR

SECOND FLOOR

STORE PLANNING

Our design approach for the store was Singleton led. Major touch-points such as entrance, display window, check out counters, wall sections were developed under Singleton's brand identity. 


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The zoning of the property was divided into three experiences:
1. Merchandise and gifting
2. All - encompassing 
3. Premium

GROUND FLOOR

ENTRY

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STORE PLANNING

Zone 1 is the ground floor. The entrance to the zone has elements of Teal blue and copper accents, keeping the industrial personality of Singleton in sight. 
This zone is purely merchandise, gifting options and souvenirs sold by various brands.

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The zone is built like  a browsable walk-way with a gift wrap station on the end, where the concierge assists the shopper to put together the gift. 

This approach of consumer touchpoint mapping creates a 360 degree shopping experience within the store through an intuitive design system.

FIRST FLOOR

RETAIL STORE

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STORE PLANNING

Zone 2 is an all inclusive retail space featuring various brands and their select products. The floor plan is spread across brand wall bays, self standing glorifiers and counters with easy navigation throughout. 
 

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We have incorporated a lounge area on this floor, for customers to relax and take a moment while browsing through the space and making decisions for their orders. 

Naturally people tend to get overwhelmed with options in big browsable outlets. We have attempted to solve this problem through design intervention in the layout.

SECOND FLOOR

EXCLUSIVE STORE

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STORE PLANNING

Zone -3 is a premium floor showcasing high end liquor and a carefully curated wine cellar.
The cellar is designed keeping in mind, the use of material that maintains an adequate  temperature for wine. 

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This floor is designed to hold tasting sessions and exclusive small scale brand events or launches. 

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