JOHNNIE WALKER RETAIL STORE
The project brief was to design a Johnnie Walker led liquor retail store. An essential objective from the client was to highlight the new #Johnnieandme campaign throughout the store, while managing to not overshadow the other brands placed in the retail shelves.
Honk Partners Pvt. Ltd.
INSIGHT + STRATEGY
Our design approach targets various brand touch-points across the floor plan for the store. The window display, entrance, central highlight unit and cash wrap.
Johnnie walker is brand signifying movement and fluidity in their liquid.
We took that inspiration and translated these elements through design in the wall bays, ceiling and chevron flooring across the retail space.
We created a bespoke Johnnie walker 'whisky tasting' interactive zone to cater to exclusive events or launches for the brand.