JOHNNIE WALKER RETAIL STORE
The brief was to design a pop-up store unit for -Honda CB H’ness 350 CC - A retro-modern bike by HONDA BIG WING, scheduled to be rolled out in domestic market, September 2020. An initial ideation for a modular and cost effective pop-up store, keeping in mind the elements and design approach of Honda Big wings. Accommodating a display of two units of the new bike and a 42 inch screen in a compact, well designed space.
The placement of the pop-up to be suited for corporate parks, shopping malls, bike cafe’s, universities, music/food festivals, lifestyle/entertainment/commercial events.
Honk Partners Pvt. Ltd.
INSIGHT + STRATEGY
Inspired from the western concept of modular container trailer. A flexible and highly adaptable system that accommodates requirements depending on varied pop-up locations, providing numerous branding and experiential branding opportunities.
Identity focus to remain on the advanced technology, craftsmanship, Legacy and product experience. With a target audience of modern and contemporary adults in their late 20’s, sensitive to international sense of design. Majorly employees of MNC’s with longer commutes, who prefer good looking and feeling vehicles.
The multi-coloured diagonal panel designs are inspired by confetti echoing energy and celebration, craftly used to translate the launch of SPIN’s introductory range in a physical space.
Infographics throughout the elevations were done as a horizon line by dissecting the wall elevations depicting engaging approach and storyline of all products.