NEO
CHARCOAL
SERIES
RETAIL STORE
GOLD LABEL- RAJA GARDEN
Our brief was designing a premium browsable liquor store with Johnnie Walker Gold Label as the leading brand for the space.
Gold label has a strong presence in the high end liquor category, the brand world is impeccably luxurious with palettes of golden liquid throughout.
Our challenge and opportunity was to translate the grand-ness of the liquid through visual design whilst maintaining character of the various other intermix of brands present in the store.
DESIGNED BY
ChapterTWO.
TYPE
Retail Store
DESIGNED FOR
Honk Partners Pvt. Ltd.
INSIGHT + STRATEGY
We ideated an experience zone for JWGL, with a personalised human touch. An arched walkway into the Johnnie walker world displaying the liquid and its various expressions, creating a sense of grand-ness and depth. Additionally a JW dedicated counter for more tailor-made concierge experience for the customer.
Gold became the leading palette in the design language and communication through the space.
Our approach revolved around creating a designated section for the leading brand, in order to provide ample display and breathing space to the other brands.
The pillars of the brand arch double up as mediums of brand communication, solving two purposes : brand recall and maintaining a balanced colour scheme.
We created dedicated brand wall -bays in an arch form to maintain a cohesive design language for the space and to provide substantial exhibit for other brand.
The wall bays are backlit with wooden shelvings for a premium appeal combined with polished- plush marble flooring for a gratifying retail experience.