View (12)_2.jpg

RETAIL STORE

JW JANAKPURI

The brief was to transform a premium multi-story property into an experiential and luxurious liquor store, led by the brand Johnnie walker.​

The entire experience ran through ground floor and a mezzanine floor.  our approach was directed towards physical as well as psychological participation from the consumers through a browsable experience.  

View (2).jpg

DESIGNED BY

ChapterTWO.

TYPE 

Retail Store

DESIGNED FOR

Honk Partners Pvt. Ltd.

View (5).jpg
photo_2022-02-26 19.55.03.jpeg

INSIGHT + STRATEGY

Our design approach for the store was centered around an experience zone sitting on the mezzanine floor over the retail segment of the space. Some touch-points such as entrance, display window, check out counters, wall sections were developed under various brand identities to create a cohesive multi-brand store feel.

View (14)_2.jpg
View (12)_2.jpg
View (11).jpg

We created glorified brand zones with tasting tables to hold campaigns and special launches in the world of whisky.

1/6