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The brief was to transform a premium multi-story property into an experiential and luxurious liquor store, led by the brand Johnnie walker.
The entire experience ran through ground floor and a mezzanine floor. our approach was directed towards physical as well as psychological participation from the consumers through a browsable experience.
Honk Partners Pvt. Ltd.
INSIGHT + STRATEGY
Our design approach for the store was centered around an experience zone sitting on the mezzanine floor over the retail segment of the space. Some touch-points such as entrance, display window, check out counters, wall sections were developed under various brand identities to create a cohesive multi-brand store feel.
We created glorified brand zones with tasting tables to hold campaigns and special launches in the world of whisky.
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