THE LIQUOR STORE
The brief circulated around the concept of designing a browsable liquor store led by Singleton as the leading brand.
The primary challenge was to create a unique yet relaxed browsing experience for the customers in a much compact space.
Honk Partners Pvt. Ltd.
INSIGHT + STRATEGY
The window takes inspiration from the iconic Singleton cart into a fixture display with teal coloured wooden accents and copper backdrop.
The wall bays are inspired from art deco arches to create a sense of depth and space in compact areas, suited for bottle display in levels.
We created glorified brand zones with tasting tables to hold campaigns and special launches in the world of whisky.
An entire section in the layout it dedicated to display the 'World of Whisky' creating an impactful visual in the retail space with an iconic central display for leading brand.