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RETAIL STORE

THE LIQUOR STORE

The brief circulated around the concept of designing a browsable liquor store led by Singleton as the leading brand. 

The primary challenge was to create a unique yet relaxed browsing experience for the customers in a much compact space.

DESIGNED BY

ChapterTWO.

TYPE 

Retail Store

DESIGNED FOR

Honk Partners Pvt. Ltd.

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INSIGHT + STRATEGY

The window takes inspiration from the iconic Singleton cart into a fixture display with teal coloured wooden accents and copper backdrop. 

The wall bays are inspired from art deco arches to create a sense of depth and space in compact areas, suited for bottle display in levels.

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We created glorified brand zones with tasting tables to hold campaigns and special launches in the world of whisky.

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An entire section in the layout it dedicated to display the 'World of Whisky' creating an impactful visual in the retail space with an iconic central display for leading brand.

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