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RETAIL STORE
JW STORE- INORBIT MALL
The brief was to design a premium browsable liquor store, inside a mall space, with Johnnie Walker as the lead brand in visual communication.
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Some basic requirement were, of easy navigation and an enticing window display, that catches the attention of people visiting the mall.
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Our challenge and opportunity was to catch a much larger audience, create a inviting store, that gives a peak into the space through the window display itself.
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DESIGNED BY
ChapterTWO.
TYPE
Retail Outlets
DESIGNED FOR
Honk Partners Pvt. Ltd.
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INSIGHT + STRATEGY
We ideated a walk through experience with zones dedicated to take a pause while browsing through an intermix of brands and a massive portfolio of options. In the front and centre window display, we placed the JW striding man, with a grand display wall-bay of JW portfolio, setting a tone for the leading brand
An arched walkway into various brand worlds displaying their liquid and their various expressions, creating a sense of depth. Additionally a JW dedicated counter for more tailor-made concierge experience for the customer.
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Our approach revolved around creating a designated section for the leading brand, in order to provide ample display and breathing space to the other brands.

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The wall bays built in a manner to adapt the brand's personality and identity, while
also maintaining design homogeneity throughout the store.
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