JW STORE- INORBIT MALL
The brief was to design a premium browsable liquor store, inside a mall space, with Johnnie Walker as the lead brand in visual communication.
Some basic requirement were, of easy navigation and an enticing window display, that catches the attention of people visiting the mall.
Our challenge and opportunity was to catch a much larger audience, create a inviting store, that gives a peak into the space through the window display itself.
Honk Partners Pvt. Ltd.
INSIGHT + STRATEGY
We ideated a walk through experience with zones dedicated to take a pause while browsing through an intermix of brands and a massive portfolio of options. In the front and centre window display, we placed the JW striding man, with a grand display wall-bay of JW portfolio, setting a tone for the leading brand
An arched walkway into various brand worlds displaying their liquid and their various expressions, creating a sense of depth. Additionally a JW dedicated counter for more tailor-made concierge experience for the customer.
Our approach revolved around creating a designated section for the leading brand, in order to provide ample display and breathing space to the other brands.
The wall bays built in a manner to adapt the brand's personality and identity, while
also maintaining design homogeneity throughout the store.