top of page
View (1).jpg

RETAIL STORE

JW STORE- INORBIT MALL

The brief was to design a premium browsable liquor store, inside a mall space, with Johnnie Walker as the lead brand in visual communication.

​

Some basic requirement were, of easy navigation and an enticing window display, that catches the attention of people visiting the mall. 

​

Our challenge and opportunity was to catch a much larger audience, create a inviting store, that gives a peak into the space through the window display itself. 

​

DESIGNED BY

ChapterTWO.

TYPE 

Retail Outlets

DESIGNED FOR

Honk Partners Pvt. Ltd.

View (3).jpg
photo_2022-02-26 10.46_edited.jpg

INSIGHT + STRATEGY

We ideated a walk through  experience with zones dedicated to take a pause while browsing through an intermix of brands and a massive portfolio of options. In the front and centre window display, we placed the JW striding man, with a grand display wall-bay of JW portfolio, setting a tone for the leading brand

An arched walkway into various brand worlds displaying their liquid and their various expressions, creating a sense of depth. Additionally a JW dedicated counter for more tailor-made concierge experience for the customer. 

View (4).jpg
View (7).jpg

Our approach revolved around creating a designated section for the leading brand, in order to provide ample display and breathing space to the other brands.

View (8).jpg
View (11).jpg

The wall bays built in a manner to adapt the brand's personality and identity, while

also maintaining design homogeneity throughout the store.

bottom of page