PET BOTTLE DESIGN
Pearlpet has been a long-standing brand in the PET bottle market in India, with many strong competitive players in the market. Pearlpet decided to elevate their design language with a purpose of progression over the existing market, gain relevance & growth. The brief was to reimagine an elevated product design language for PEARLPET implying evolution and growth to built and maintain lasting relationships with new and existing customer base.
PearlPet Polymers Pvt. Ltd
BUFF - Bottle 1
Identity focus to remain on the advanced technology, craftsmanship, Legacy and product experience. With a target audience of modern and contemporary adults in their late 20’s, sensitive to international sense of design. Majorly employees of MNC’s with longer commutes, who prefer good looking and feeling vehicles.
TILT- Bottle 2
Inspired from the western concept of modular container trailer. A flexible and highly adaptable system that accommodates requirements depending on varied pop-up locations, providing numerous branding and experiential branding opportunities.
EVE - Bottle 3