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LOUNGE DESIGN

IRON HILL- GORDON'S LOUNGE

The brief was to design a pop-up store unit for -Honda CB H’ness 350 CC - A retro-modern bike by HONDA BIG WING, scheduled to be rolled out in domestic market, September 2020. An initial ideation for a modular and cost effective pop-up store, keeping in mind the elements and design approach of Honda Big wings. Accommodating a display of two units of the new bike and a 42 inch screen in a compact, well designed space.

The placement of the pop-up to be suited for corporate parks, shopping malls, bike cafe’s, universities, music/food festivals, lifestyle/entertainment/commercial events.

DESIGNED BY

ChapterTWO.

TYPE 

BRAND TAKEOVER

DESIGNED FOR

Honk Partners Pvt. Ltd.

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INSIGHT + STRATEGY

Inspired from the western concept of modular container trailer. A flexible and highly adaptable system that accommodates requirements depending on varied pop-up locations, providing numerous branding and experiential branding opportunities.

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The multi-coloured diagonal panel designs are inspired by confetti echoing energy and celebration, craftly used to translate the launch of SPIN’s introductory range in a physical space.

Infographics throughout the elevations were done as a horizon line by dissecting the wall elevations depicting engaging approach and storyline of all products.