NEO
CHARCOAL
SERIES
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LOUNGE DESIGN
IRON HILL- GORDON'S LOUNGE
The project brief was directed towards Gordon brand takeover of a prime rooftop property in Bangalore. The space already had great energy, breathing space and existing structures that allowed us to design and develop around them.
The bar was segregated over two sections by the pergola structure. Our primary challenge was to build Gordon's recall value through space design expanded over the entire property.
DESIGNED BY
ChapterTWO.
TYPE
BRAND TAKEOVER
DESIGNED FOR
Honk Partners Pvt. Ltd.
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INSIGHT + STRATEGY
Keeping in mind the Bangalore weather, our first solution was roofing the second half of the space and creating a second smaller pergola for added ease.
To maintain a strong visual brand recall, we retained the iconic Gordon colour palette (light blue & yellow) throughout the space, from upholstery to the bar back and furniture.
A lot of new furniture was added to create two lounge areas, photo ops, Gordon inspired swing, seating and long table for events to signify active energy in and around the rooftop.
The freshness of Gin was retained in the design language by additions of a lot of greens in the entire space, whilst using rattan as an accent material for the lighting to add elements of earthiness and neutral energy to the palette.
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The bar was beautifully designed around the existing metal slope structure, painted in the brand colours. A solid marble bar counter cladded with MDF, easily removable and fixable.
The bar back in semi-circle with accents of wood and rattan represented the liveliness and a balanced character of the brand through visual cues.
Multiple Gordon umbrellas are spread over seating areas for shade from rain and sun.
We also used beige and white linen in areas such as the newly created pergola to balance the colour palette