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RETAIL STORE

BLACK DOG RETAIL STORE

The brief was to design and develop an exclusive retail experience for Black Dog in a browsable, luxury liquor store. The challenge stood to incorporate design principles of Black Dog such as, seamless juxtapositions, modern traditional, warm energy and translate them into a unique experiential zone.

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DESIGNED BY

ChapterTWO.

TYPE 

Retail Design

DESIGNED FOR

Honk Partners Pvt. Ltd.

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INSIGHT + STRATEGY

The brand experience had to stand out amongst the competitive brands present in the liquor store. We took an approach to incorporate forms and textures from Black Dog's core identity. Usage of brass gave depth to the entire zone a strong bold personality.

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The combination of modern wall bays with the rustic elements was a core direction to reflect the contemporary edge of the brand through design.

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Fluted wall background with clean lined shelves bring out a  layered focus on the moments that matter for the brand, i.e the product and the icon.