BRAND ASSET DESIGN- BRAND ACTIVATION
Communique approached ChapterTWO. to design and develop an immersive brand activation experience for the launch of RC’s refreshed blend and packaging. The fresh campaign aimed to announce the arrival of an improved flavour, hyper-focused on a target audience specific to Delhi (India) demographic.
Our team conducted brainstorming sessions to strategise and evolve ideas pertaining to brand activation and in-store branding to aptly incorporate relevant attributes of the brand's communication pillars in our design strategy.
Brand activation Design
The approach was to calibrate the brand message, the beverage and the campaign speak through design in a physical, browsable space (off-trade outlets). Design that allows interaction between consumer, space and product.
INSIGHT + STRATEGY