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BRAND ASSET DESIGN- BRAND ACTIVATION

ROYAL CHALLENGER 

Communique approached ChapterTWO. to design and develop an immersive brand activation experience for the launch of RC’s refreshed blend and packaging. The fresh campaign aimed to announce the arrival of an improved flavour, hyper-focused on a target audience specific to Delhi (India) demographic.

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Our team conducted brainstorming sessions to strategise and evolve ideas pertaining to brand activation and in-store branding to aptly incorporate relevant attributes of the brand's communication pillars in our design strategy.

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DESIGNED BY

ChapterTWO.

TYPE 

Brand activation Design

DESIGNED FOR

Communique Pvt.Ltd

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The approach was to calibrate the brand message, the beverage and the campaign speak through design in a physical, browsable space (off-trade outlets). Design that allows interaction between consumer, space and product. 

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INSIGHT + STRATEGY

Our biggest challenge was to find balance between campaign communication and design. Our DESIGN INTENT was to create assets that stand out visually , reflecting the newness of the brand and eventually outliving the campaign whilst the imagery to remain fresh in the mind of consumers. 
Our collaterals took inspiration from type-art in the packaging of the new bottle and various relevant mood murals through the city's essence. 
The exaggerated glorifiers are inspired from surreal dioramic windows 

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