BRAND ASSET DESIGN
The brief circulated around showcasing the spirit of HIPSTER. Collaterals that announced out loud the rewritten narrative around scotch for younger audiences translated into physical assets that encourage interaction and conversions.
Primary opportunity and challenge was the seamless flow of vibrancy from the iconic bottle shape of hipster into our design ideations for the brand assets.
Focus remained on incorporating the brand’s personality, iconic silhouettes and colour palette into scalable assets, that resonate brand visibility at off-trade and on-trade locations.
INSIGHT + STRATEGY
Our biggest inspiration was rooted in varied iterations of the bottle shape into physical assets for function and visibility.
We developed an interactive flask dispenser, that encouraged involvement with the brand asset, leaving behind a memory of the experience whilst acquiring the product.
The table top glorifier was built to generate brand visibility for on/off trade locations, giving it a strategic personality of a brand installation to create a sense of fascination around the product.