BRAND ASSET DESIGN
The brief circulated around showcasing the spirit of HIPSTER. Collaterals that announced out loud the rewritten narrative around scotch for younger audience translated into physical assets that encourage interaction and conversions.
Primary opportunity and challenge was the seamless flow of vibrancy from the iconic bottle shape of hipster into our design ideations for the brand assets.
Focus remained on incorporating the brand’s personality, iconic silhouettes and colour palette into scalable assets, that resonate brand visibility at off-trade and on-trade locations.
INSIGHT + STRATEGY