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J&B BAR DESIGN
J&B represents a new way of consuming whisky. a way of seeing things from a different, more playful perspective. The brief was to translate that bold, playful elegance into a fully-functional bar.
We dived deep into the sprightly attributes of the brand and built our design strategy around form & functionality.
Honk Partners Pvt. Ltd.
Color is king for J&B. We made sure that our visual approach encompasses a mix and play of three prominent colours from the brand's identity.
INSIGHT + STRATEGY
The bar takes its shape from three anatomically sized cuboidal forms, composed together to create a multi-level and a multi-functional bar counter. Visually impacting the perception of the bar to generate a larger than life presence.
The usage of circles were an extraction from the brand's existing toolkit to exemplify fluidity and movement.
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