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SINGLETON RETAIL STORE
The brief was to design a Singleton led, luxury, browsable retail store - THE LIQUOR WAREHOUSE. The key objective was to translate the occasion centric personality of Singleton into a visual retail space, not overlooking the intermix with the presence of various other brands.
Honk Partners Pvt. Ltd.
INSIGHT + STRATEGY
Our approach began with making the brand presence be known through its unique, stand out colour palette, chiefly the distinctive Singleton Teal.
In addition to the Singleton experience zone, the colour palette was extended to walls, wall bays, windows, check-out counter across the space, to create a unified perception whilst browsing the outlet.
The design blueprint for the space is confidently modular.
An industrial - inspired design approach with elements of Art Deco complimenting the urban epicurean aesthetics of the brand. Taking cues from the material palette of raw but refined, we decided to juxtapose distressed elements with refined wood and luxurious copper accents.
The primary brand zones such as the window, singleton zone and counter encompass the brand pattern to exemplify the core. The salmon roundel layered with the bold typography, together generate a strong visual narrative of the brand in our design approach.
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